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Mobile Social Networking
the Financial Saviour of the Mobile Sector |
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| The smart guys working in 3G now accept that the one-to-many broadcast of mobile content is a broken business model. So what now? Mobile Social Networking. It's time is right now. |
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About the Training Course |
The smart guys working in 3G now accept that the one-to-many broadcast of mobile content is a broken business model. So what now? The passion of connected people to socialise words, voice, media and digital possessions around their personal networks never went away - it just went mobile. Mobile Social Networking. It's time is right now.
All delegates will receive a free copy of Ahonen & O'Reilly's book Digital Korea. |
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Who is this training course for? |
| Those involved in: new wireless service development in a commercial or technical role, product management, marketing communications, service roll-out, channel development, partnership management, field and retail sales management, content and application development and also bankers and analysts. No prior knowledge of cellular telecoms technology or mobile application development is necessary. |
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Training Course Content |
Understanding Mobile Social Software (MoSoSo)
- The history of Mobile Social Software and its impact on personal communications
- The emergence of Mobile Social Software (MoSoSo) and its context
- Case studies covering MoSoSo success
- Future developments that will aid the take off of MoSoSo
Mobile Social Networking and The Youth Market
- An analysis of why Mobile Social Networking (MobSocNet) is attractive to younger mobile phone users
- The limiting factors of MobSocNet today amongst young people
- The financial benefits of MobSocNet to Operators and developers
Examples of how and why MobSocNet is the killer app for Youth Market
- Examination of many different kinds of MobSocNet genres
- How these classes of MobSocNet relate to the requirements of the Youth market and why they are important for winning and retaining this market segment
- Specific examples of MobSocNet that already exist and their impact on the wireless behaviour of young people
Mobile Social Networking - cross over into mainstream
- Discussion on what future MobSocNet applications might look like
- The reasons why MobSocNet has universal and eternal appeal
- MobSocNet
- its impact on society and business
- the long term gains and dangers to the wireless industry
- The wireless industry in 5 years - winners and losers
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About the Lecturers |
Steve Jones MBA
Independent Strategy Consultant
Steve Jones is an independent 3G strategy consultant. Steve has led Workshops for Managers and Executives in the telecoms arena in USA, Europe and Far East. He specialises in leading sales, marketing and customer service functions. His client work is focused on making the mobile internet, particularly 3G, a commercial success. He is the founder of www.the4Gportal.com and mobsoc.net.
Tomi T Ahonen MBA
Independent Strategy Consultant
Tomi T Ahonen, MBA, is one of the world's leading experts on the 3G business case and has worked with the leading mobile players to develop their 3G services. He is an independent 3G strategy consultant and author, his books are Communities Dominate Brands, 3G Marketing, m-Profits and Services for UMTS . He previously headed Nokia's global 3G Business Consultancy.
Alan Moore
Executive director of E3G, Media Solutions for Global Social Networks, a board director of the Social Marketing Intelligence Company Xtract.
Alan Moore is the originator of the term, philosophy and principles of Engagement Marketing and Communications. He started researching the concept in the late 1990’s, which culminated in the publication of the book Communities Dominate Brands (Futuretext 2005).
His consultancy SMLXL advises businesses and organisations on how to better engage with their customers, audiences and social networks to develop strategies and engagement thinking that enables them to create brands and propositions that carve out deeper and more significant roles in people’s lives and that can be leveraged in a multitude of ways to reflect different stakeholder needs, and how to successfully derive revenues from those interactions.
Alan’s theories, work and practical guidance has played a key role in enabling the global company Nokia to rethink is marketing strategies, and product development.
He is an executive director of E3G, Media Solutions for Global Social Networks, a board director of the Social Marketing Intelligence Company Xtract. He sits on the advisory board of Blyk’s IPR and patent company CVON and he teaches a Mobile Social Networking course at the University of Oxford Department for Continuing Education.
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- Documentation: Delegates will receive a copy of Ahonen & Moore's bestselling book Communities Dominate Brands
- Duration : One day
- Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.
- Certification: Delegates will receive a University based Certificate of Attendance.
Registration
- On line
Course registration can be completed, including secure payment via a credit card, by clicking on the email link immediately below.
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- Off line
To register with any other form of payment simply click on the "CLICK HERE to pay without using a Credit Card " below and follow the instructions.
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Willow House, Greenrig Road, Hawksland, Lanark, ML11 9QA, UK
