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The growth of Mobile Apps has created a new, viable ecosystem which BusinessWeek calls ‘The App Economy’. Apart from iPhone and Android Apps, the Mobile Web is also being deployed in the form of Web Widgets from providers such as Google, Opera, AT&T, Verizon and JIL.

Irrespective of the technology (Mobile Web or Mobile Apps), Mobile Applications are geared towards the Long Tail and they tend to convert a product or a service into a platform. Today, the Apps strategy is pervasive with software providers even chipmakers including an appstore as a part of their strategy. Apps developers are the main beneficiaries of the Apps strategy but its impact is widespread across the entire ecosystem.

This Mobile Application Stores one-day course will explore the commercial impact of the Apps strategy on the wider ecosystem.

The audience for the course is strategic. This is not a developer oriented course.

• Mobile Web and Mobile Apps – synergies and strategies
• Operator strategies – success stories and insights
• Device strategies and the impact on Mobile devices
• APIs (Carriers and Devices)
• Advertising, marketing and monetization strategies
• Social media and viral marketing strategies for Mobile Apps
• Mobile Web Widgets(Google/Opera and others)
• ‘Apps as a platform’ - The wider impact of apps - ex netbooks
• Content monetization through apps including games
• Deployment of Apps on multiple platforms
• Lessons from iPhone, Android, Windows Mobile, Nokia, Opera and RIM deployments
• VCs and investment for Mobile Apps